Blog

Not to belabor the point, but 2020 has definitely been a weird year. With many workforces going partially or fully remote, tradeshows and conferences going largely virtual, and opportunities for face-to-face customer interactions limited for many businesses, companies have struggled to find new ways to make meaningful connections with their customers and employees. When everything […]

As the old saying that goes, “Company stores are like icebergs. On the surface they may look the same, with similar structures and page layouts. But, once you look below the surface, that’s where the real differences come!” OK, that phrase may not technically be an “old saying” where you come from, but in our

Life has a way of reminding us that we are not really in charge as much as we think we are. This year in its entirety is certainly a reminder of that on a mass scale. Prior to 2020, if you were lucky, you went about your daily life immersed in your own bubble of

Year round, the trend scouts at Identity Works scour the country, seeking out the best and newest in branded swag, apparel, and corporate gifts. My Favorite Things segments unpack their findings as they report on the best-of-the-best in different branded products and their popular uses. Read on to learn about our latest discoveries in the

North End Jaq Snap-Up Stretch Performance Pullover “This piece comes in unique colors and is super soft and comfy.  It has a relaxed fit, but the fabric is a nice weight, so this piece could be worn with joggers or jeans for a casual look. It could even be dressed up and worn with slacks

You were riding high, and then this unexpected thing had to happen. It seems like the isolation and negativity will never end. Whether you’re still riding high on life today, or you are now in the pit of the COVID-19 valley, know that this too shall pass. According to Wikipedia, the origin of the phrase,

If the COVID-19 pandemic has put you in a situation similar to so many other event planners across the globe, you may think that hosting a virtual event in place of the live event you were initially planning for this spring or summer is your only option. Before fully pivoting to a virtual event, here

With so many people unexpectedly working from home due to the coronavirus outbreak, many of us are in uncharted territory. Even for those most adept at change, moving quickly from leading an onsite team to a remote team can be quite an adjustment. This post features a few tips to keep in mind that might

Every January a crew from Identity Works packs their best walkin’ shoes and sets out for the shimmering lights of Las Vegas. Their mission: Complete a three-day trek in search of the latest and greatest items coming to the promotional products industry that year. With diligence and persistence, this year’s team logged notes (and tens

With the dawn of a new year, no matter if you chose to make a New Year’s resolution or not, one thing remains the same: We’re all hoping for a better future. Even if you’re part of the majority of resolutioners who have bailed on their personal goals for 2020 by now, there are steps

Technology has brought (and wrought) so much to our lives. So much so, in fact, that large amounts of our existence are now devoted to it. We have so much screen time offering a bombardment of news, ads, updates, task reminders, and various other data coming at us in a constant stream, that having time

Four Things to Think About When Shopping for Branded Custom Hats to Promote Your Business Hat, cap, helmet, beret, headpiece, bonnet, lid, beanie… There are a million different names for the piece of material that’s constructed to be worn atop a person’s head. If you want to promote your company by adding a logo to

Whether you grew up with a positive family life or not, chances are that there was a person or people outside of your direct family that had and continue to have a lasting, positive effect on your life. Someone that you know helped shape the person you are today. In my case, there was more

With the dawning of a new year we not only welcome a fresh start and new goals, but in our industry, we also look forward to the release of new promotional products. Each year, during the second full week in January, agencies like ours descend on Mandalay Bay’s Convention Center in Las Vegas wide-eyed and

Here we are, somehow at the end of another year that blew by far too quickly. While this is the time of year of gift giving and giving thanks, I’d like to talk about the both serious and happy topic of hope. Hope is important during this time of year in particular because while lots