Tom Hanchette, President of Identity Works

If there is one word that sums up a mindset and trait that both individuals and organizations need in the Covid/Post Covid world, it is definitely the word flexibility. At no time in most of our lifetimes has there been more need for flexibility in order to prepare and respond to whatever comes our way […]

What times we are in. From COVID and COVID variant resurgences to the effects of climate change being felt all over the earth, earthquakes in Haiti, and recently the deja vu with helicopters in Afghanistan trying to move those desperate for escape from a country they can no longer feel safe in, harkening back to

Although I have written about authenticity before, when reflecting back on the events of the past few years recently, I realized that the authenticity I referred to in my writings years ago really should’ve been called “Authenticity Lite”. By “Authenticity Lite” I mean that: Over time more and more businesses continue to conduct themselves in

Life has a way of reminding us that we are not really in charge as much as we think we are. This year in its entirety is certainly a reminder of that on a mass scale. Prior to 2020, if you were lucky, you went about your daily life immersed in your own bubble of

You were riding high, and then this unexpected thing had to happen. It seems like the isolation and negativity will never end. Whether you’re still riding high on life today, or you are now in the pit of the COVID-19 valley, know that this too shall pass. According to Wikipedia, the origin of the phrase,

Technology has brought (and wrought) so much to our lives. So much so, in fact, that large amounts of our existence are now devoted to it. We have so much screen time offering a bombardment of news, ads, updates, task reminders, and various other data coming at us in a constant stream, that having time

Whether you grew up with a positive family life or not, chances are that there was a person or people outside of your direct family that had and continue to have a lasting, positive effect on your life. Someone that you know helped shape the person you are today. In my case, there was more

Here we are, somehow at the end of another year that blew by far too quickly. While this is the time of year of gift giving and giving thanks, I’d like to talk about the both serious and happy topic of hope. Hope is important during this time of year in particular because while lots

I realized in quite an unfortunate way early on in life that things are just things. I vividly recall going to the house of loved ones lost to an accident and realizing that, without them, this place I loved had lost its soul. Now, had one of the kids moved in and raised their own

  While there are several reasons some retailers have been annihilated, in part by online selling, there is one big time strategy that can help stem the tide: Engagement.

The fascination with photos and videos these days is not new. In my parents’ day, it was the 16mm camera and in my youth, we had Polaroid instant pictures. Both of these have had a resurgence of interest in the past few years. The difference now is that digital technology, software apps and social media

Can one “get creative” or is one born creative? I think there are elements of both, but for organizations, there are strategies to help build a more creative team and bring more creative ideas and strategies to bear within your organization.

Business and life always have their ups and downs. That is just the nature of things, it seems. As we enter into the Thanksgiving holiday, it is time to really slow down and be in the moment with those that we are most thankful for,  whether life is in the upswing mode or in a

It’s interesting to look at our own marketing pieces we developed twenty years ago when we started and the progressive changes we made with each passing year through to today. I can say without question that the quality of the brand and the way we represent it in various media has certainly become more creative,

Our twenty-year anniversary as a company is officially this Saturday, September 3rd. After tons of work, lots of help from our team, and trust from a host of great clients like those of you reading this, I must say this place and this life finally feels like home to me. At the same time, Bridget