It’s that time of year again, where individuals are trying to make that annual commitment to getting in shape, getting more life balance, or a myriad of other well intentioned changes. What about your business, if you own one, or the business where you work and are part of a team? Are you making or […]
Buckle in. This is a bit of a heavy topic. While a company blog may not be the most appropriate forum for this, the conversation has to start somewhere. Since the last recession, as people wondered aloud when the jobs would be coming back, I have been saying to anyone that would listen that I
I have recently been reading the book, “Daring Greatly” by Brene Brown. It should probably be required reading for all human beings. I highly recommend it to everyone. It has insights that can help us be our better selves in all aspects of our lives. In the book, the topic of “Minding the Gap” is
Minding the Gap and Marketing Read More »
Another Independence Day has come and gone. While there is the big meaning for Independence that our ancestors fought for and for which our military still stands, there are also lots of other ways of looking at independence. I found myself pondering that this past July 4th weekend (I had lots of time to think
What does independence mean to you? Read More »
Short answer, yes. Unless you’ve been living under a rock you have likely heard that a change in Google’s search algorithm is coming that favors sites that are mobile friendly. In fact that time has now come. Since 60% (and growing) of internet traffic now takes place on mobile devices, Google wants to ensure that
Is “Mobilegeddon” going to kill your seo? Read More »
You’ve likely saw the ads during the last Super Bowl. The message goes something like this: You need a website for your business or organization but it’s so hard to figure out what to do and can be so expensive, so use our free website builder. You can just build your own and it’s free.
Identity Works, an all-in-one marketing firm based in West Salem, has selected its first nonprofit organization to receive a free branding package under its ongoing Brand Philanthropy program. The first organization chosen under this program is the Collaborative Community Center (CCC) of Holmen that recently procured land on McHugh Road for a new community center
Brand Philanthropy Announcement Read More »
This time of year is such a mix of emotions. There is sincere thankfulness for so many good things: family, friends, security of home of home, food, and health. Then there is business and the thankfulness for great team members, clients, being in a creative, fun, and ever changing business. On the other side is
Bridget and I have been around water our entire lives. She grew up in a family of seven in Madison and would go to her grandparent’s place on Lake Monona every Sunday with throngs of cousins. My family originally hailed from upstate New York where our family of ten kids would descend on our grandparent’s
Fuel, Hardware, Food, and Bait Read More »
You have an engaged following on your social media platform(s) of choice. However, those fans and followers are not converting to sales. Where is your campaign going wrong? Instead of looking at your social media campaign, it might be time to take a step back and take a look at your website. Ask yourself: Is
Is your website hurting your social media success? Read More »
Simplicity is the ultimate form of sophistication. – Leonardo da Vinci A logo is the image embodying an organization. It is meant to represent a company’s brand or corporate identity and have immediate customer recognition. Simple graphics or wordmarks are generally used for a logo. A wordmark is a logo that uses text only (think Subway, Coca-Cola
Let me start answering that by asking another question. Have you ever gone to a business and had a negative experience? Of course you have. Yet that business owner surely started his or her business with all sorts of dreams, inspiration, and hope for the future. She paid someone to build a new website, invested
What in the world is Process Immersion? Read More »
We live in the country and don’t have garbage pick up. Each Saturday morning someone from the family (usually me) loads up that week’s garbage into the back of our old pick up and drives the few miles to the local dump with one or two of our Labrador Retrievers in tow. The labs like
Marketing and the Dump Read More »
I have been a lifelong fanatic of music covering all sorts of genres…a lover of the original and unique. Music has strongly influenced my life. Creative forces and a desire for seeking out the different and the new transferred seamlessly into the promotional work we do for our clients here at Identity Works. At no
Ska band The Specials & Marketing Read More »