Elevate Your Brand with Custom Merchandise and Apparel
Swag and branded apparel can uniquely thank, reward, motivate, and excite. To do those things effectively, you need the right product for the right purpose — and a team that knows the difference. Identity Works brings expertise in sourcing, in-house decoration, and quality assurance that most distributors simply can't match.
Other vendors sell products.
We create experiences.
If you want real control of your brand, work with a partner that has all the needed services under one roof — a flexible technology platform, in-house decoration, and professional merchandising that keeps your program fresh and on-brand.
We are a vertically integrated company with creative, technical, and fulfillment capabilities under the same roof. Every team member has input on the entire 360-degree client experience.
Apparel
Premium brands including YETI, Nike, Patagonia, Under Armour, Adidas, and Osprey. From branded t-shirts to executive outerwear — in-house decoration with embroidery, DTF, heat transfers, and more. No minimums on decorated items.
Branded Merchandise
Trending designs, quality products, strong factory relationships. Our merchandising team ensures your store stays fresh and your brand is represented with products people actually want. Custom design and importing available when off-the-shelf won't do.
Custom Products & Packaging
When the right product doesn't exist, we create it. In-house product design, extensive factory relationships, and social compliance audits ensure your custom project meets safety and material regulations.
Visuals / Tradeshows
Other vendors sell banners. We create experiences. From tradeshow displays to POP signage and exterior graphics — designed for your brand, built for performance.
Quality Assurance
QCA-certified factory partners. Third-party testing and auditing for product safety and social compliance. You need a partner that protects your brand — we take that seriously.
The Brand Studio
Our one-of-a-kind showroom lets your team work hands-on with current merchandise. Remote? We broadcast live product reviews. Come see what's possible — refreshments included.
Gallery
What Partners Say
“Rarely is a vendor able to take just about any suggested need and turn it into such elegant solutions so quickly. By listening and truly understanding our needs, Identity Works is able to supply a service that I have not found to be replicated elsewhere.”
Common Questions
How Companies Use Identity Works
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It depends on the kind of item and how it’s being decorated. We can handle most embroidery or transfer applications (Heat transfer or DTF) in house and orders as small as run a single piece to make sure you’re covered for that one polo for a new hire or 1 anniversary jacket. Screen printed apparel has minimums starting at 12-24 pieces.
Hardgood items usually have minimums and they vary by item. Our ideas catalog or any presentation we send you will include the minimums with ballpark pricing. We can also provide some items like engraved drinkware, printed speakers, printed yard games, and premium coolers as single pieces, too! Let us know what kind of quantity you’re working with and our team will help find the best products for you and your budget.
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Standard production is 7–12 business days after art approval for most decorated goods, plus transit. Custom cut & sew or factory direct overseas projects usually take longer, up to 160 days depending on the product and quantity.
We also usually have rush production options available for most product categories so we can ship product in as little as one working day! Let us know what kind of deadline you’re working with up front and we will do our best to work our magic for you.
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Vector art like an ai, .eps, or a PDF is best for every decoration method with Pantone coated series color references for your major brand colors. For embroidery we convert your logo to a stitch file (digitizing), a one-time cost per logo per size, and we keep the file so re-orders are free of it. For DTF and full-color printing we can work from high-resolution raster art at 300 dpi at final size. Our art team can help with recreations and redraws as needed, but vector art and Pantone colors will yield the best reproductions of your brand every time.
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Absolutely, and this would be something we’d love to discuss as part of a QuickBrand online store or distribution solution!
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We can help you with any type of display, but most of our customers prefer portable in-line style displays like tension fabric or SEG backwalls. We carry all popular display systems like Hop-Up, Silverstep, and Coyote displays. We can also help you with retractable and freestanding banner displays, tabletop displays, rigid sign holders, and more!
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Fabric (dye-sublimated polyester) is lighter, packs into a soft case, resists creasing, and can be machine washed, which matters when the same graphic travels to twelve shows a year. Vinyl retractables are less expensive up front and hold up well in low-travel use, but they crease, they scuff, and they show wear at the edges. For anything you will use more than three or four times, fabric usually costs less per show even though it costs more per unit.
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Yes, and this is one of the strongest cases for a company store. You approve the display templates centrally; each location logs in, orders their own approved backwall or banner with their location name dropped into the template, and pays with their own budget or a corporate credit. Brand control is enforced by the catalog rather than by somebody policing purchase orders after the fact.
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Effectively the full promotional-channel catalog. Basics and everyday tees through Gildan, Bella+Canvas, Next Level, Comfort Colors, District, Port & Company and Champion. Corporate and uniform through Port Authority, Sport-Tek, Core365, Harriton, Edwards Garment, Vantage and Charles River. Athletic and outdoor including Nike, adidas, Under Armour, Puma, Columbia, Patagonia, The North Face, Carhartt, Marmot, Spyder and Eddie Bauer. Premium and retail-brand programs including TravisMathew, Cotopaxi, Johnnie-O, Free Fly, Marine Layer, Storm Creek, tentree, Cutter & Buck and OGIO.
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Our most popular options right now are structured and unstructured caps, trucker and rope hats, performance and camo, beanies, visors and five-panel styles from Richardson, New Era, Yupoong/Flexfit, Imperial, Legacy and The Game, but we have hat options for any look or budget, with a wide range of decoration including embroidery and patch/applique options on finished caps, or full custom decoration of caps before they’re assembled.
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Yes on both! Available options include organic and recycled-content garments, water-saving dye processes, brands with published environmental commitments such as tentree, Cotopaxi and Allmade, and domestically manufactured lines including Los Angeles Apparel, Royal Apparel and Bayside. Tell us what is most important to you — recycled content, domestic manufacture, a certification, a specific supply-chain audit — and we will provide relevant options
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We can provide you with retail brand drinkware from most major brands like YETI, Stanley 1913, Owala, Hydro Flask, CamelBak, Corkcicle, BrüMate, MiiR, Klean Kanteen, Simple Modern, S'well, Contigo, RTIC and Nalgene — plus the promotional-channel brands that deliver similar performance at a lower price point, including Arctic Zone, H2Go, Urban Peak and Basecamp.