Matt Gonzales, Merchandising and QuickBrand Director

Coming into the new year, the Identity Works merchandising team had a chance to meet with our brand and factory partners, scout out new products, and dig deep into the

Not to belabor the point, but 2020 has definitely been a weird year. With many workforces going partially or fully remote, tradeshows and conferences going largely virtual, and opportunities for

As the old saying that goes, “Company stores are like icebergs. On the surface they may look the same, with similar structures and page layouts. But, once you look below

Year round, the trend scouts at Identity Works scour the country, seeking out the best and newest in branded swag, apparel, and corporate gifts. My Favorite Things segments unpack their

Please, no more studies showing how promotional products are more powerful than digital advertising.

Last month, we hosted our 4th Annual New Product Show! We appreciate everyone who attended this event, as well as our vendors and business partners who helped make it a

Last month, we hosted our 3rd Annual New Product Show. We would like to thank everyone that attended; vendors and customers both making it a success. While the day was