Matt Gonzales, Merchandising and QuickBrand Director

Rethinking your relationship with your promo vendor? Learn how IDW combines cutting-edge tech with creativity and human service to wow clients.

Coming into the new year, the Identity Works merchandising team had a chance to meet with our brand and factory partners, scout out new products, and dig deep into the trends and influences that are shaping the world of corporate gifting and swag at the PPAI Expo, the largest industry event for the promo and

Not to belabor the point, but 2020 has definitely been a weird year. With many workforces going partially or fully remote, tradeshows and conferences going largely virtual, and opportunities for face-to-face customer interactions limited for many businesses, companies have struggled to find new ways to make meaningful connections with their customers and employees. When everything

As the old saying that goes, “Company stores are like icebergs. On the surface they may look the same, with similar structures and page layouts. But, once you look below the surface, that’s where the real differences come!” OK, that phrase may not technically be an “old saying” where you come from, but in our

Year round, the trend scouts at Identity Works scour the country, seeking out the best and newest in branded swag, apparel, and corporate gifts. My Favorite Things segments unpack their findings as they report on the best-of-the-best in different branded products and their popular uses. Read on to learn about our latest discoveries in the

Please, no more studies showing how promotional products are more powerful than digital advertising.

Last month, we hosted our 4th Annual New Product Show! We appreciate everyone who attended this event, as well as our vendors and business partners who helped make it a huge success! After recapping our 2015 show and discussing our plans for 2016, we were pleased to discover we had outgrown our office as a

Last month, we hosted our 3rd Annual New Product Show. We would like to thank everyone that attended; vendors and customers both making it a success. While the day was quite cold, it was tropical here at Identity Works with beach balls, palm trees and even a hot tub with rubber duckies enjoying the heat.