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Identity Works, an all-in-one marketing firm based in West Salem, has selected its first nonprofit organization to receive a free branding package under its ongoing Brand Philanthropy program. The first organization chosen under this program is the Collaborative Community Center (CCC) of Holmen that recently procured land on McHugh Road for a new community center

This time of year is such a mix of emotions. There is sincere thankfulness for so many good things: family, friends, security of home of home, food, and health. Then there is business and the thankfulness for great team members, clients, being in a creative, fun, and ever changing business. On the other side is

Bridget and I have been around water our entire lives. She grew up in a family of seven in Madison and would go to her grandparent’s place on Lake Monona every Sunday with throngs of cousins. My family originally hailed from upstate New York where our family of ten kids would descend on our grandparent’s

 You have an engaged following on your social media platform(s) of choice. However, those fans and followers are not converting to sales. Where is your campaign going wrong? Instead of looking at your social media campaign, it might be time to take a step back and take a look at your website. Ask yourself: Is

Simplicity is the ultimate form of sophistication. – Leonardo da Vinci A logo is the image embodying an organization. It is meant to represent a company’s brand or corporate identity and have immediate customer recognition. Simple graphics or wordmarks are generally used for a logo. A wordmark is a logo that uses text only (think Subway, Coca-Cola

Let me start answering that by asking another question. Have you ever gone to a business and had a negative experience? Of course you have. Yet that business owner surely started his or her business with all sorts of dreams, inspiration, and hope for the future. She paid someone to build a new website, invested

We live in the country and don’t have garbage pick up. Each Saturday morning someone from the family (usually me) loads up that week’s garbage into the back of our old pick up and drives the few miles to the local dump with one or two of our Labrador Retrievers in tow. The labs like

I have been a lifelong fanatic of music covering all sorts of genres…a lover of the original and unique. Music has strongly influenced my life. Creative forces and a desire for seeking out the different and the new transferred seamlessly into the promotional work we do for our clients here at Identity Works. At no