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I realized in quite an unfortunate way early on in life that things are just things. I vividly recall going to the house of loved ones lost to an accident and realizing that, without them, this place I loved had lost its soul. Now, had one of the kids moved in and raised their own […]

Please, no more studies showing how promotional products are more powerful than digital advertising.

  While there are several reasons some retailers have been annihilated, in part by online selling, there is one big time strategy that can help stem the tide: Engagement.

The fascination with photos and videos these days is not new. In my parents’ day, it was the 16mm camera and in my youth, we had Polaroid instant pictures. Both of these have had a resurgence of interest in the past few years. The difference now is that digital technology, software apps and social media

Can one “get creative” or is one born creative? I think there are elements of both, but for organizations, there are strategies to help build a more creative team and bring more creative ideas and strategies to bear within your organization.

Business and life always have their ups and downs. That is just the nature of things, it seems. As we enter into the Thanksgiving holiday, it is time to really slow down and be in the moment with those that we are most thankful for,  whether life is in the upswing mode or in a

It’s interesting to look at our own marketing pieces we developed twenty years ago when we started and the progressive changes we made with each passing year through to today. I can say without question that the quality of the brand and the way we represent it in various media has certainly become more creative,

Our twenty-year anniversary as a company is officially this Saturday, September 3rd. After tons of work, lots of help from our team, and trust from a host of great clients like those of you reading this, I must say this place and this life finally feels like home to me. At the same time, Bridget

Last month, we hosted our 4th Annual New Product Show! We appreciate everyone who attended this event, as well as our vendors and business partners who helped make it a huge success! After recapping our 2015 show and discussing our plans for 2016, we were pleased to discover we had outgrown our office as a

It’s that time of year again, where individuals are trying to make that annual commitment to getting in shape, getting more life balance, or a myriad of other well intentioned changes. What about your business, if you own one, or the business where you work and are part of a team? Are you making or

Buckle in. This is a bit of a heavy topic. While a company blog may not be the most appropriate forum for this, the conversation has to start somewhere. Since the last recession, as people wondered aloud when the jobs would be coming back, I have been saying to anyone that would listen that I

I have recently been reading the book, “Daring Greatly” by Brene Brown. It should probably be required reading for all human beings. I highly recommend it to everyone. It has insights that can help us be our better selves in all aspects of our lives. In the book, the topic of “Minding the Gap” is

Another Independence Day has come and gone. While there is the big meaning for Independence that our ancestors fought for and for which our military still stands, there are also lots of other ways of looking at independence. I found myself pondering that this past July 4th weekend (I had lots of time to think

Short answer, yes. Unless you’ve been living under a rock you have likely heard that a change in Google’s search algorithm is coming that favors sites that are mobile friendly. In fact that time has now come. Since 60% (and growing) of internet traffic now takes place on mobile devices, Google wants to ensure that

Last month, we hosted our 3rd Annual New Product Show. We would like to thank everyone that attended; vendors and customers both making it a success. While the day was quite cold, it was tropical here at Identity Works with beach balls, palm trees and even a hot tub with rubber duckies enjoying the heat.