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Rethinking your relationship with your promo vendor? Learn how IDW combines cutting-edge tech with creativity and human service to wow clients.

If there is one word that sums up a mindset and trait that both individuals and organizations need in the Covid/Post Covid world, it is definitely the word flexibility. At no time in most of our lifetimes has there been more need for flexibility in order to prepare and respond to whatever comes our way

Coming into the new year, the Identity Works merchandising team had a chance to meet with our brand and factory partners, scout out new products, and dig deep into the trends and influences that are shaping the world of corporate gifting and swag at the PPAI Expo, the largest industry event for the promo and

Four Things to Think About When Shopping for Branded Custom Hats to Promote Your Business If you’re looking for a stylish head piece branded with your company logo, there are some things you may want to consider before choosing which path to take. In this blog post, we will elaborate on some of the idiosyncrasies

We understand it is only the beginning of the fall season but it’s never too early to start planning for the Holidays! This year has brought a lot of new and cozy gear to Identity Works and we are very excited to share our staff’s favorites with you. We have complied a list of our

What times we are in. From COVID and COVID variant resurgences to the effects of climate change being felt all over the earth, earthquakes in Haiti, and recently the deja vu with helicopters in Afghanistan trying to move those desperate for escape from a country they can no longer feel safe in, harkening back to

As companies try to navigate what their post-pandemic workforce will look like, new employee onboarding plans are just one of a few things they’ll need to consider reviewing, revising, or even creating if they don’t currently have plans in place. Although in 2020 turnover rates had decreased to their lowest levels in nine years, according

Although I have written about authenticity before, when reflecting back on the events of the past few years recently, I realized that the authenticity I referred to in my writings years ago really should’ve been called “Authenticity Lite”. By “Authenticity Lite” I mean that: Over time more and more businesses continue to conduct themselves in

When Identity Works started building QuickBrand Online Stores 20 years ago, we were able to instantly transform the ordering and procurement processes for the companies we partnered with. At that time, online stores gave buyers instant access to a wide variety of custom branded swag and the ability to charge purchases of that swag to

Through the end of 2020 and the first few weeks of the new year, the Identity Works team has noticed some interesting changes in the custom corporate branding world. I virtually “sat down” with our merchandising guru and a few account managers recently to gain a better understanding of what our clients can look forward