Tactacam Retail-Ready Apparel and Gear
Retail-Ready Apparel and Gear
In addition to their world-class trail cameras, Tactacam maintains a strong retail apparel and accessory package via multiple commerce channels. Identity Works was able to combine their iconic brand with trending products, stylish decoration, and retail-ready packaging for seamless distribution across all of their channels.
The goal
Extend a brand known for trail cameras into apparel and gear that sells on its own, wherever Tactacam sells.
The challenge
One assortment had to work in every channel at once. Products needed to feel current, decoration had to match the brand's retail look, and every piece had to arrive ready to sell without repacking.
What we delivered
Iconic brand — Tactacam's marks applied consistently across the line.
Trending products — apparel and accessories chosen for what retail customers are buying now and resonate with the brand's target market
Stylish decoration — methods matched to each product for a retail finish, not a promo look.
Retail-ready packaging — packed to drop straight into every channel.
The Results
A retail apparel and gear line that carries the Tactacam brand as well as the cameras do, distributed seamlessly across all of their commerce channels.
Build a retail-ready line
identity Works is your full-service partner, with product sourcing, design, production, packaging, and distribution to help you find new ways to connect with your fans and extend your reach through branded gear.