Dahl Automotive Leadership Summit

Dahl Automotive Leadership Summit image
Dahl Automotive Leadership Summit image

A VIP welcome waiting at every seat. Dahl Automotive brought leaders from every store in Wisconsin and Minnesota under one roof. Identity Works welcomed each one with a branded gift package built for the summit and for every day after it.The goal

The summit had one mission: get grounded in where Dahl came from, build real community across the team, and lock in the vision for the next five years.

The guest experience needed to say the same thing: every leader, from every location, arriving to the same welcome.

This isn't just a dealership group. This is a team built to lead. The future of Dahl is being built right now, by the people in this room. One Dahl!

The challenges image

The Challenge

Setup day leaves little room. Gifts that arrive in bulk still have to be unpacked, sorted, bagged and placed, and that work lands on an event team already running the room.

Dahl also wanted the gifts to outlast the event: items attendees would use during the summit, then bring back to their own store and use every day, keeping the message in sight long after the summit ended.

What Identity Works image

What Identity Works delivered

Identity Works built a VIP guest experience around a branded gift package for every attendee.

Curated for use. Items picked for the summit itself, and for daily use back at each store.

Event-branded. Every item carried the Leadership Summit logo, so the message traveled home with it.

Pre-packed. Each kit assembled in a branded gift bag with branded tissue, finished and ready to place.

Table-drop ready. Kits arrived ready to set at each seat, with no unpacking, sorting or bagging on site.

The Results

Seamless execution on the day, and a summit that kept reaching people after it ended.

✓ A VIP experience from the first moment. Every attendee was welcomed with a finished, branded gift at their seat.
✓ One less stressor on setup day. Ready-to-go table drops took a major task off the event team's list.
✓ The message went home. Event-logo items went back to stores across two states for everyday use.

Planning an event or leadership meeting?

The Identity Works Team can build an unforgettable guest experience around it. Let's connect and discuss your event

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