Case Study: Kwik Trip x Crocs
Limited Edition Co-Brand Merch — a Kwik Trip x Crocs collab, sold exclusively on the Kwik Trip fan gear site Identity Works runs, sold out in 24 hours.
The opportunity
Kwik Trip doesn't just have customers. It has fans who wear the brand on purpose. The opportunity was to give them something they couldn't get anywhere else: a premium-brand collab that felt like a collector's item, not another logo on a blank.
That meant a partner brand fans already love, a design that was unmistakably Kwik Trip, and a launch that could handle a rush of demand without adding work to Kwik Trip's team.
What Identity Works did
Identity Works partnered with Crocs to bring a limited-edition Kwik Trip x Crocs collab to market, featuring a subtle monochrome pattern highlighting Kwik Trip fan favorites - Hot Spot food, Glazers donuts, Karuba Coffee, and Big Buddy soft drink offerings. The product launched as a limited-time drop, sold exclusively on the Kwik Trip fan gear site that Identity Works runs.
We owned the drop end to end:
Kwik Trip got a premium collab in front of its fans without managing a new vendor, storefront or support queue.
The Results
Sold out in 24 hours. The drop was a massive hit with Kwik Trip fans, and every order moved through Identity Works, from checkout to the buyer's door.
This premium, “truly limited edition” strategy reignited a hungry fan base and paved the way for future limited time merch runs online and in stores, increasing both merch and main line sales for Kwik Trip in participating locations.
Why it matters
This partnership shows the full reach of Identity Works' sourcing and design capabilities. A premium brand collab is more than a product. It is a new channel to extend a brand's reach and connect with its most loyal fans.
It's one more example of how we help enterprise brands scale: we find the right partner, build the product, run the store and get every order out the door.
Have a collab in mind? Let's connect and discuss how Identity Works can extend your brand message