Custom Retail Display Signage
A showroom display as refined as the furniture it sells
Identity Works developed a freestanding lightbox display for the launch of Ashley Luxe — elevated enough for a premium line, durable and portable enough to roll out across stores and events.
The goal
Ashley Furniture needed a scalable signage solution to support the highly anticipated launch of its Ashley Luxe furniture line. The displays had to carry an elevated look and feel that matched a premium collection — and bring the supporting ad campaign onto the showroom floor.
The challenge
Premium looks and hard-working hardware usually pull in opposite directions. These displays had to be both:
Elevated — sleek enough to sit beside a luxury line
Durable — built to hold up across many stores and repeat use
Easy to assemble — set up by store staff, not an installer
Portable — able to travel to sponsored events
Freestanding — no wall mounting required
What we delivered
The result
Easy to set up. As sleek and refined as the furniture line itself. The displays bring Ashley Luxe — and its supporting ad campaign — to life on showroom floors and at sponsored events.
Launching something that deserves better than a banner stand?
Whether you need 1 or 1000 (or anything in between), our team can help you with display design, manufacturing, and distribution.