Deliver Good: Making a Positive Impact with Brand Gear
Promotional products are more than giveaways. They are powerful tools for building relationships, enhancing brand awareness, and creating memorable experiences. But not all promotional products are created equal. Delivering good is all about cutting through the sea of same and lip service to sustainability, and instead, creating a positive and memorable experience for your audience through social consciousness, meaningful sustainability, and purposeful execution.
Partner with Socially Conscious Brands
One way to deliver good with your brand gear is to choose products made by socially conscious brands. This shows your audience that you care about more than just profits. You are aligning your brand with a cause that will resonate with them and make them feel good about supporting you. Some of our favorites in the promo space include:
- MiiR: MiiR is a B-Corp that makes high-quality drinkware and bags. For every product sold, MiiR gives 3% of revenue to trackable giving projects that support clean water, a healthy environment, and strong communities. MiiR products are customizable with your logo and come with a Give Code that allows you and your recipients to see the impact of your purchase.
- Basecamp: Basecamp is a brand that offers outdoor gear and accessories that are designed to inspire adventure and exploration. Basecamp is also a proud supporter of the Wounded Warrior Project, a nonprofit organization that helps veterans and service members who incurred a physical or mental injury, illness, or wound while serving in the military. Basecamp donates 1% of every wholesale sale to the Wounded Warrior Project; this amazing partnership appears on product packaging, hangtags, etc., ensuring your audience knows the good your brand gear is doing.
- 1% For The Planet: 1% For The Planet is a global movement of businesses that donate 1% of their sales to environmental causes. These companies offer products that are made with sustainable materials, such as recycled plastic, organic cotton, and biodegradable bamboo. By choosing these products, you are helping to fund waterway restoration, ocean cleanup, and other environmental initiatives.
Choose Quality, Sustainably Made Products
Another way to deliver good with your swag is to choose products that are made with quality and sustainability in mind. This is not only good for the planet, but also good for your brand. This isn’t just about using sustainable materials – it’s about rethinking what and how you buy, choosing products that not only have a lower environmental impact but will also earn that “go to” spot from your audience so you can ensure your investment is yielding returns. Examples include:
- Reborn: This pen feels amazing in your hand, writes smooth, and is made with recycled aluminum, recycled plastic, and renewable bamboo.
- Rupt: Rupt is an up-and-coming premium lifestyle brand. All products are made with recycled materials, are carbon neutral, and feature “second life” repurposed packaging. More importantly, the products themselves are amazing, from dual-use wireless charging stations, 15-watt wireless speakers that feature full face print coverage and an LCD track display, or a 3-in-1 earbud/speaker/power bank combo, all Rupt products feature modern (but retro-inspired) designs and amazing functionality.
- Marine Layer: From their absurdly soft crewneck tees made from recycled beechwood or recycled tri-blend, to effortlessly stylish (and amazingly soft) hoodies, or all-day athleisure made from recycled materials, Marine Layer is premium apparel that is made sustainably and sets the bar for quality and comfort.
- Pelican Pacific Bottle: This all-day insulated bottle is made with 90% recycled stainless steel, and is designed to fit any lifestyle, from the office to outdoor adventure, making it a long-lasting companion delivering brand love.
Give Thoughtfully
A third way to deliver good with your promotional products is to give thoughtfully. This means giving products that are relevant, useful, and meaningful to your audience. One of the best ways to do that is by giving customers the gift of choice. Using our QuickBrand custom online store platform, you can give your team or your clients a selection of curated gift options, ranging from branded apparel to premium lifestyle essentials, to ensure everyone gets something they will love and treasure. Some of the benefits of using our QuickBrand platform are:
- Easy and convenient: We can create your store in minutes so you can start building out your product offerings. You can choose from our wide range of products that are regularly refreshed and hand-curated by our merchandising team or lean on our merchandising team for white-glove, hand-curated suggestions based on your brand and goals (or both). We handle the configuration, UI design, and decoration setup, so you can focus on your core business.
- Flexible and personalized: You can decide how much to spend, how long to run your store, and how to distribute your gifts. Whether you want to create a code to give everyone a choice of gift options in a set period of time or give them credits that can be used throughout the year from a wider selection of products, we have you covered with ready-to-roll tech and consultative recommendations based on your specific need.
- Impactful and memorable: Create lasting impressions with your gifts by choosing products that are high-quality, branded, and useful. Lean on our expert fulfillment team to up the presentation value of your gift campaign with branded packaging, card inserts, or kit packing. Maintain visibility on the performance of your campaign with our powerful QuickBrand admin tools to track campaign analytics and full transactional visibility. Lean on our expert merchandising team to ensure your offerings stay fresh and relevant to your audience so your brand gifts are received with excitement and anticipation.
At Identity Works, we believe that promotional products are more than just products. They are opportunities to deliver good, to make a positive impact, and to build lasting relationships that reflect positively on your brand. If you are interested in learning more about how we can help you deliver good with your promotional products, contact us today. We would love to hear from you and help you find the best solutions for your needs.