Custom Retail Display Signage
A showroom display as refined as the furniture it sells
Identity Works developed a freestanding lightbox display for the launch of Ashley Luxe elevated enough for a premium line, durable and portable enough to roll out across stores and events.
The goal
Ashley Furniture needed a scalable signage solution to support the highly anticipated launch of its Ashley Luxe furniture line. The displays had to carry an elevated look and feel that matched a premium collection and bring the supporting ad campaign onto the showroom floor.
The challenge
Premium looks and hard-working hardware usually pull in opposite directions. These displays had to be both:
Elevated sleek enough to sit beside a luxury line
Durable built to hold up across many stores and repeat use
Easy to assemble set up by store staff, not an installer
Portable able to travel to sponsored events
Freestanding no wall mounting required
What we delivered
The result
Easy to set up. As sleek and refined as the furniture line itself. The displays bring Ashley Luxe and its supporting ad campaign to life on showroom floors and at sponsored events.
Launching something that deserves better than a banner stand?
Whether you need 1 or 1000 (or anything in between), our team can help you with display design, manufacturing, and distribution.